Here it doesn’t matter if the restaurant is a small project, a haute cuisine restaurant or a chain of restaurants, they always have a slogan that identifies them. When making a slogan all businesses have as a main goal to capture the attention of people to consume, learn it and be curious to visit your establishment to see if it is real what they promise. How do you create a slogan that will appeal to the restaurant’s customers? If the slogan meets all the characteristics it can be used for many years or dispensed with when anyone knows that the slogan they liked so much was that of your business. The restaurant slogan should contain your theme and identity in a sentence of less than seven words to be easy to memorize.Īs one of the main marketing strategies of a business must be fresh and very plain, so that all people recognize your company when publishing advertising campaigns in media such as radio, newspaper or television. Slogans have multiple uses within daily life, but they coincide in promotion and advertising regardless of whether it is a business, an event, a product or even an election campaign. It should be timeless and easy to remember, so that people know that when they read or hear that slogan they are talking about you.Mention the benefits by which people will start attending your restaurant and leave the competition.It must be concise and direct so that the consumer feels comfortable with what he reads and feels like going to your restaurant.The sentence must have a verb that shows the promise of the restaurant to its diners.There may also be a slight touch of humor. To make the slogan more interesting, it is important to use literary resources such as rhymes, onomatopoeia, metaphor, alliteration, among others.That way, they won’t confuse it with another brand. Slogans created for use in advertising campaigns must contain something additional to capture the attention of the people reading them. Characteristics of a good restaurant slogan Within the content you should talk about how the products you sell benefit the customers who want to buy them and not about the content.Īll slogans have a promise that the product is the best or that it offers the best quality, so the slogan must go hand in hand with the service offered to people. These phrases or slogans have no more than seven words in their structure They seek to position a feature of the restaurant, transmit confidence and experience to potential diners. They are often used in marketing for advertising campaigns. It should be simple to understand and easy to memorize. 4.3 Direct the slogan to the audience you serveĪ slogan is a short and uncomplicated phrase that is used as the motto of any business. 4.2 Make the difference from the competition.4.1 Concise, original and associated with your name.4 How do you create a slogan that will appeal to the restaurant’s customers?.3 Usefulness of the slogan in a restaurant.2 Characteristics of a good restaurant slogan.
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